The Emporio del Grano has a highly distinctive image, given by the layout of the sections dedicated to the different types of offer, from design to architecture. The use of illustrations and descriptions gives the format a unique character, combining the best of the Bel Paese's culinary tradition with emerging international trends in the field of food service.

The most relevant innovation is found in the adopted service mode: there is no longer self-service or service at the table, but through the use of a "smart menu" able to speak innumerable languages, creating a one-to-one interface with the customer, satisfying every need.