Lagardère Travel Retail Italia in support of Umberto Veronesi Foundation: fundraising in support of pediatric oncology research kicks off March 1-31.

Once again this year Lagardère Travel Retail Italia is supporting the Umberto Veronesi Foundation and its Gold for kids project, created in 2014 to support medical treatment, research on childhood cancers and promote correct scientific information.

Aware of the importance of the activities carried out by the Umberto Veronesi Foundation and the need to boost scientific research, Lagardère Travel Retail Italia will kick off a fundraiser within its Food & Beverage and Travel Essentials outlets in Italy, giving its customers the opportunity to donate €0.50 or its multiples by purchasing a coffee product or a bottle of water.

Proceeds from the collection, which will take place from March 1 to 31, will then be entirely donated to the Gold for kids project, with the goal of giving concrete support to research into childhood and adolescent cancers, which affect thousands of children and adolescents every year.