Lagardère Travel Retail Italia in support of pediatric oncology: fundraising in favor of the Umberto Veronese Foundation kicks off from March 10 to April 7

Once again this year Lagardère Travel Retail Italia is supporting the Umberto Veronesi Foundation and its Gold for Kids project, which was created to support medical treatment, research into childhood cancers and promote correct scientific information.

Aware of the importance of the activities carried out by Umberto Veronesi Foundation and the need to boost scientific research, Lagardère Travel Retail Italia will kick off a fundraiser within its Food & Beverage and Travel Essentials outlets in Italy, giving its customers the opportunity to donate €0.20 or its multiples by purchasing a coffee product or bottle of water.

Proceeds from the collection, which will take place from March 10 to April 7, will then be entirely donated to Gold for Kids, with the goal of giving concrete support to research into childhood and adolescent cancers, which affect thousands of children and adolescents every year.